The NEW Creative Memories: Back & Better Than Ever

The story of the Creative Memories brand began over 30 years ago, in a friendly Minnesota town, where Creative Memories pioneered the memory keeping industry. Propelled by its dedication to offer the highest-quality scrapbook products and unbeatable service, Creative Memories became a global success.

Employing more than 1,100 people at its peak, in 2009 the company found itself struggling financially and began closing facilities in the U.S. and internationally.

In early 2013, the Australian Creative Memories office was forced to close its doors. The Japan office had maintained fiscally responsible policies and remained largely unaffected, with a stock pile of product to last years. Meanwhile the U.S. office was reduced to fewer than 100 employees and faced bankruptcy and closure. People started buying up their favourite products, fearing they would never have the chance to purchase high-quality albums, papers and tools again. Finally, the U.S. Creative Memories business folded in early 2014.

Fortunately, the story of the Creative Memories brand didn’t end on that sad note.

In mid 2014, Caleb Hayhoe, chairman of Flowerdale Group Ltd., stepped in to save the former brand. Hayhoe, a serial entrepreneur involved in eight companies spanning the globe and a dad of two boys and memory-keeper himself, knew it would be worthwhile to bring back the brand and products. Through his international sourcing company, he had worked with the direct sales industry for many years as a supplier and had a special place in his heart for Creative Memories and its Consultants. He knew with the right approach and responsible business management, Creative Memories could once again be successful and provide an income for its independent sales force.

That July Caleb bought the brand name, patent licences, proprietary equipment and rights to the products, then set to work with a few trusted members of the former business to build the new Creative Memories.


Over the past two and a half years, since launching the new Creative Memories in U.S., Japan, Canada and Australia, we’ve been overwhelmed by the feedback from previous customers who are delighted to have access to their beloved albums and products once more.

The cherry on top is the support for the sweeping changes the team made to the old-fashioned selling model. With the opportunity to reinvent the new Creative Memories, they put the traditional direct sales sacred cows out to pasture and developed a fresh approach to social selling. The unique Advisor earnings plan features:

  • No buying or selling minimums
  • Free 24/7 website
  • Earnings from 10-40% based on retail (vs. after discounts)
  • Immediate earnings up to 8% on team members sales (no title hurdles to jump through)
  • The ability to sell in person, at events like trade shows, even online

Infographic - Creative Memories

With over 30 years of scrapbooking passion, a fresh new company, modern earnings plan, and dedication to sound business principles, we’re growing from month to month. All the while remaining grounded by our simple mission: to help people celebrate life’s special moments.

We look forward to serving whole new generations of album-makers long into the future!

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