Scrapbookers and fans of Creative Memories® are sharing their delight with the new Scrap Happy collection. The illustrations, design themes, papers and icons make this a dream collection for scrap addicts everywhere. These design choices were made by Illustrator and Product Designer Alex, who took on the challenge of creating this fun collection. Interested in the inspiration and thought process that went into it? Meet Alex and check out what she has to say in today’s #FeatureFriday!
Meet the Designer
Alex has been working with CM as a product designer and illustrator for over a year now! Before working for Creative Memories, she was a freelance illustrator and graphic designer. Now she happily spends her days making art for you fine folks.
Other collections she has designed include Bee Mine, Full Bloom, Sun-Kissed, O Canada, Lumberjack, Best in Show, Locally Grown, Essentials and Season’s Greetings. Outside of work, Alex enjoys pattern-making and loves to cook, travel, read nerdy sci-fi novels and snuggle with her pets, Larry (dog) and Alphonse (cat). And she just got married this last August!
What Inspired This Collection?
“This collection was inspired by our brand, our Advisors, and scrapbooking! A limited palette plus the simplified graphics help the collection feel clean and harmonious.”
How Would You Describe the Colour Palette?
“Blues and gray, only! And lots of white space.”
How Would You Describe the Papers?
“A few of the papers have been updated from the 2017 Scrap Happy promotion, and of course there are new designs: shutters, crosshatch, grid paper, fine line stripes, wavy lines, dainty polka dots, and bold horizontal stripes. The designer papers have illustrations of our tools and products, tape runners, quotes from our Advisors and a two-page cutting mat workspace spread (see above).”
What is Unique About the Collection?
“It’s true to us and only us! No one else has a line devoted to scrapbooking with our tools and icons, just like no one else has our amazing community of Advisors.”
What Do You Envision This Collection Being Used For?
“I hope people will use the Scrap Happy collection for photos they’ve taken at crops and retreats, time spent with scrapbooking friends, Croptoberfest and National Scrapbook Day events – or any other photos or stories that make them feel proud to be a scrapbooker!”
Tell us a Fun Fact About the Scrap Happy Collection!
“Scrap Happy was one of the first projects I designed when I started working at CM. It was such a relief to me that it was so popular as part of a promotion that it was decided to bring it back as a full collection! You might see bits and pieces of it in our brand moving forward.”
How’s that for a look behind the scenes? Scrap Happy is just one example of the time, thought and skill that goes into the creation of CM product collections. What is your favourite part of the collection? Comment below and let us know!